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Custom WordPress

Posted on August 20, 2009 | Filed Under Smart Business, Website Design, WordPress

What is the difference between Customizing an existing WordPress Theme and Designing a Unique (sometimes called “Custom”) WordPress Theme?

I’m asked this question alot…

The most important thing to remember when you’re comparing prices, is to make sure you’re comparing “apples to apples” when it comes to what you’re getting.

website design and developmentWhether you download a “free” theme from the WordPress Theme Gallery, or you purchase the license for a theme…you already have a majority of the work done for your design. The coding of the theme is there, you just need it “tweaked” to be what you want for your website. That “tweaking” means creating/adding/editing some graphics such as your logo, buttons, headers, etc. and editing the color scheme in most cases. If you’ve found a theme that meets most of your needs, there’s no reason to pay the higher rates associated with something totally custom!


If you just cannot find a theme that meets your specific needs, then it’s worth the time and money to have a unique WordPress Theme designed for your business. WordPress offers such functionality and flexibility, that once you have that unique theme created, you will end up spending much less in the long run. Make certain that your Unique WordPress Theme design is cross-browser compatible, and easily upgradeable, so that your design will stand the test of time! Be prepared to provide details of what you want your site to accomplish, and exactly how you want the layout of not only the home page, but any interior pages. Remember, with page templates, you can have many different layouts within one theme! You can also have your blog posts publish to a page within the site, rather than having a separate login for your blog.

Be sure to have each designer list what’s included in their “custom” wordpress theme, and question anything that’s not perfectly clear to you. Always ask whether the fee includes customizing an existing theme, or creating a unique one from scratch. Doing this will insure that you receive the best option for your budget!

Find Out What Classic Creations Design can do with WordPress!


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