Basic Writing Tips for Marketing and the Web

-Write Conversationally-engage your visitor as if you were speaking directly to them.

-Make your writing “Skim” Friendly – remember that surfers/visitors will skim your pages, and write accordingly, using bolded text, headlines, and separators between thoughts. Sometimes you may need to edit what you’ve written, to make it more of a “summary”.

-Use Bullets when Listing-this makes your list stand out, and calls more attention to it.

-Use positive “Action Verbs”-pleasantly invite your reader to “do something”.

-Be Descriptive-instead of using a headline saying “Christmas Decorating”, use something more thought provoking such as “Home for the Holidays-Decorating for Christmas Cheer”.

-ALWAYS spell check your work!-there’s nothing more embarrassing for a professional business, than to have misspellings in your website!

-Be sure to double check your grammar and punctuation as well as your spelling.

Give your visitors a reason to come back-on the web, content is king, provide an information source, and you give visitors the desire to return!