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Designing your logo and
website are
only a small part of the over-all process of having
an online business. Once you have established
your presence, marketing should become your top
priority. Here we will discuss some of the
more important aspects of marketing on the web,
learning these techniques will help save you time
and money, and make you more familiar with the world
of internet business.
The Basics of Online Marketing
The first step in a fail safe marketing
plan is optimizing your website for Search Engines.
To begin, make sure that your keywords and meta tags
tell them what your site is all about.
Keywords:
Words and/or phrases that are used to search for a
topic on the internet.
 META TAGS:
An element of HTML coding on a website that is used
by search engines to index a website. Most meta-tags
are included within the 'header' code of a website
and the most important tags are the title,
description and keyword tags. Rules used by
different search engines govern how such tags are
used, how many characters they should contain, and
how they should be formatted.
Do keyword research to learn which words your
target market may be using to search. One of
the best places on the web to do keyword research is
Word Tracker
Search Engine Optimization:
Search Engine
Optimization, also known as SEO, is the process of
increasing the amount of visitors to a website by
ranking high in the search results of a search
engine. The higher a website ranks in the results
of a search, the greater the chance that that site
will be visited by a user. It is common practice for
Internet users to not click through pages and pages
of search results, so where a site ranks in a search
is essential for directing more traffic toward the
site. SEO helps to ensure that a site is accessible
to a search engine and improves the chances that the
site will be found by the search engine.
Optimizing your site
includes writing keyword rich content for every page
of your website. Experts say each page of your
site should include 250 words of content to be
effective.
Use
this
Website Optimization Tool
to help you.
Page Rank: Page Rank relies on the uniquely democratic nature
of the web by using its vast link structure as an
indicator of an individual page's value. Google
interprets a link from page A to page B as a vote,
by page A, for page B. But, Google looks at more
than the sheer volume of votes, or links a page
receives; it also analyzes the page that casts the
vote. Votes cast by pages that are themselves
"important" weigh more heavily and help to make
other pages "important. ---from
Google
Incoming or "Back" Link: usually means a hyperlink coming from another
resource (page/site) to the current one, especially
on the World Wide Web. Link popularity plays
an important role in the visibility of a website
among the top of the search results. Indeed, some
search engines require at least one or more links
coming to a website, otherwise they will drop it
from their index.
Reciprocal Link: a mutual link between two objects, commonly between
two websites in order to ensure mutual traffic.
(a.k.a. Link Exchange) ---from
Wikipedia |
