Logo Design
- Branding
In This Section:
Your logo makes a big difference in how your business is perceived. Credibility in the market place requires that you have a professional image. Classic Creations provides high-quality logo design to businesses like yours everyday. I work closely with you to make certain your custom logo captures the image you want to portray; and transform your vision into an identity.
You’re given special one-on-one treatment every step of the way, from the initial consultation to the final logo concept, you’ll know that your ideas matter most. You’ll start the process with a questionnaire, to help me understand what you are looking for (and sometimes it ends up helping YOU understand, as well!), then we’ll move on to some first draft concepts.
Once your project is completed, you’ll receive both a high resolution printable version and a web version of your final design, all for one price.
Logo Design projects can typically be completed within a two week time frame. Project time can be affected by the number of revisions, communications, and other factors.
Classic Creations has three important parameters for logo design
SIMPLICITY
Your goal in having a logo is to begin to "brand" your company. Branding is done through providing an image that is as easily recognizable as a name. A simple logo requires less "thought" from your customers. A simple logo can and should inspire a sense of understanding. Complex and overly colorful logos can inadvertently confuse your customers before they even get started.
Simple types of logos include: Text Only, Symbol, and Combination.
COLOR
The color of your logo should arouse the same feelings you wish your products to instill. As a general rule, a logo should not contain more than 4 colors. Many times even a black and white image is all that is necessary to achieve the desired response to your image.
Visit our Color Center to help you decide on your colors.
RECOGNIZABILITY
Your logo should be unique, most importantly to avoid any trademark or copyright infringements, but also to help in the process of branding your company. The easier to recognize your logo, the easier to remember what it stands for. Eventually, upon success, the symbolism matters less than the recognition (example: McDonald’s "golden arches" began as a symbol of the arch shaped sides of the restaurants, however many of the restaurants no longer have the arch shape).
While having an elaborate hand drawn illustration* may seem to "fit" your image, it is much more difficult to brand your products with that type of illustration as your logo.
*Hand drawn illustrations such as cartoons, and caricatures are charged at a different rate, due to the additional time requirements.
