Your Website Content

All website content must be provided to Classic Creations by the client.  It is the client's responsibility to verify that both the content and images given to Classic Creations for website development will not infringe upon any statutory copyright.  It is assumed that the client has obtained all necessary right, license or interest in any intellectual property, and has obtained all necessary consents in order that Classic Creations may use that intellectual property in the client's website.

It is important that you do not "copy" another site that you like.  Copyright infringement is a serious offense (we ourselves have been fighting it with our own content), and you can get in legal trouble by committing it.   Even copying and slightly changing is against the law...it's considered a "derivative work".  As a website owner, you are responsible for what is on your site, and if you have copy written for you, you should make sure the writer takes responsibility for the authenticity of their work.

Organization of Your Content

Now that you've determined the basic "look" of your website, it's time to get organized and plan the navigation and layout of your site.  Simple is always best when it comes to a website.  Which aspects of your site are the most important?

Typical navigation of a website may include:

▪ A Home page or Opening page - introducing your website and company or product (your home page is the most important - it is the impetus to draw people further in)

▪ A Company Profile or About Us Page

▪ Products/Services /Prices or an Online Catalog/Shopping Cart

▪ How to Order and Shipping Information

▪ A Contact Us Page with phone numbers, email addresses, etc.

▪ A Privacy Policy (recommended for any site that collects visitor information)

▪ Articles and Helpful tips

▪ A Related Links Page

▪ A Site Map (recommended for larger or complicated sites)

▪ Site Terms of Use (recommended for sites with Message Boards)

It's a good idea to write down everything you'll want your site to include, and then organize it using the list above.  Our design questionnaire allows you to organize your thoughts in advance, so we can insure that your content will work to your advantage.

Keywords and Researching Them

While your website is in development, it's a good idea for you (the client) to do some keyword research for your site.

What is a Keyword? A word or phrase which is used when searching for a website in the search engines or directories. It is these words or phrases that webmaster use when describing or explaining the content of their website. Learn more about keywords and their importance here: Bruce Clay, Inc.

Where do you research keywords? The best sites are Word Tracker and/or Overture

Script Use and Installation

Many times your website may need a specific function that is not included in typical website design. In that case, you may need to pay to have a script installed (and maybe even have one written) on your website. A script is a set of commands written in an interpreted language to automate certain application tasks.

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