Color plays an integral part in how we react to things both emotionally and physically. Understanding what colors can do will help you to attract your target market more effectively.
Color can cause a visitor/customer to pass by your busin
Becoming a small business owner can be very exciting! Keep in mind that it’s not an “overnight” accomplishment, and it takes some thought and planning before-hand, as well as persistence and patience in the first several years.
Before you start your business, you need to decide on a name…..and maybe design a logo (that can be saved for later, if you want). The name will be the most important. Think about what your business will offer, and what kind of first impression you want to give. Write down ANY words that come to mind when you think about your new business….the name you choose will come from those words. Use nouns and adjectives, use words that have caught YOUR attention when you’re shopping.
Don’t try to put your business in a category just yet. Name it first, call it retail for now, and you can specify a more direct target market later, after you’ve been out there a bit.
Next important thing…..VERY important thing…..write a business plan. It can be simple to start, that’s fine….but the important thing that this does is it puts your goals and ideas down on paper so you can refine them, and LOOK at them! I didn’t do this when I started, and I regretted it TERRIBLY. You don’t have to write a plan that’s suitable to present to banks, or anything like that (at first), just something to organize your thoughts! Your business plan should include a Marketing Plan. If you don’t sit down and think about how you’ll advertise and market your business, you won’t succeed.
Remember that it’s easier to add products than it is to take away….so start with a small inventory of favorite items (use friends and relatives to determine what those are…they won’t mind) and then add products as you go. Once you have an established website for your products, you can create polls for new items…to see what’s most desirable.
