Valuable Real Estate…
Posted on March 24, 2009 | Filed Under Business Marketing, Smart Business, WordPress
After posting the Google updates yesterday, I spent some time on my own error page (also known or titled as a 404 page).
Start your own tour of your error page with this thought…when someone lands here, they’ve either clicked an old link, a poorly coded link, or typed in a bad url. Does that mean I want them to leave my site?
Of course not!
What you want to do is guide them to the important areas of your site.
First of all explain to them (in laymen’s terms) where they are…instead of titling the page “404 Error-Page Not Found”, why not say something like “That Page Isn’t Here”?
Next offer either a link to your Site Map, or if you feel you have the space, put a copy of your site map on the page.
Are you building a list? Is the form prominently displayed in your sidebar navigation? If not, why not include a section with your list form? Make it look nice!
WordPress sites offer some great opportunities for your error page via plugins and other coding. For example on my own error page I’ve included “Most Popular Pages”, as well as a feed to the most recent post on this blog, and an additional search form.
You could also use this as a page to highlight your most popular product.
The main thing to remember is that your error page is just that…a page of your site! Don’t leave it blank, and lose the additional opportunities it could be generating for you!
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Google Developements 2008-09
Posted on March 23, 2009 | Filed Under SEO
Matt Cutts discusses the latest Google developments including: the Google Chrome browser, Google Android, OCR for PDF files (Google can now crawl PDF documents), and more. Grab a cup of coffee and watch:
I love the javascript that you can add to your 404 page to help your visitors (who end up there) better find their way! Find out more about the javascript (and where to get it) here: http://googlewebmastercentral.blogspot.com/2008/08/make-your-404-pages-more-useful.html.
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Add a Facebook Page
Posted on March 22, 2009 | Filed Under Business Image, Business Marketing, Social Networking
Classic Creations Design is finally on Facebook! Have you added a page for your business yet? It gives your clients (and potential clients) the chance to become “fans”, and is a great way to keep in touch with them via “updates”. You can also provide client testimonials, and upload photos.
Along with your Photos tab, you can add Videos, and Events. Plus, publish your office phone and hours…and with an address, an instant link to Google maps.
Why not tap into the huge Social Network and take advantage of what they can offer?
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2009 Reading List
Posted on January 1, 2009 | Filed Under Smart Business
I’ve been sitting at my desk for 3 days trying to work AND get organized for the coming year. One of the things I like to do every year is create a reading list–books I feel will enhance my life and my business. Here is what I’ve come up with so far, for 2009:
• Living The 80/20 Way: Work Less, Worry Less, Succeed More, Enjoy More
• Becoming the Woman God Wants Me to Be: A 90-Day Guide to Living the Proverbs 31 Life
• The 25 Best Time Management Tools & Techniques: How to Get More Done…
• Shine: 5 Principles for a Rewarding Life
And personally, I have friends who’ve talked me into reading the “Twilight” series…so that will be in addition to the above.
Do you have a reading list? If so, share it with us!
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