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10-27-09
Posted on October 27, 2009 | Filed Under Design Studio News
Need to integrate reader surveys into your WP site? Get a free SurveyGizmo account: HERE. Then install the WP Plugin – works seamlessly!
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Questions to Ask Your Web Designer
Posted on October 27, 2009 | Filed Under Business Image, Business Marketing, SEO, Smart Business, Website Design, WordPress
…to make sure you get the best ROI (return on investment)
If you’ve decided to take your business online, then you understand that in today’s business climate it’s important to have a web presence. Along with that you should also understand that just “having a website” is not the end of the journey. The first step to owning and running a successful website is understanding that you don’t just buy a domain and put something on it. The website you offer your customers and potential customers should be informative, dynamic (a blog is a great way to offer ever changing content), and should be optimized to draw in the traffic that will grow your business.
The following questions should be asked of any designer you are considering for your project.
• Will you use a pre-designed template or site builder for my website, or will it be an original design?
Designers who use pre-designed templates are not all bad. Some folks have spent their time learning the ins and outs of specific site builder, or specific types of website templates. If they know what they’re doing, their work should show this…in the look of the site. Keep in mind, that many sites done with pre-designed templates or site builders will have what’s referred to as a “cookie cutter” look to them, especially if the “designer” doesn’t know how to make many changes.
COST: You should expect to pay MUCH LESS for a site that uses a pre-designed template or site builder, than you would for an original design. Especially, if there aren’t many changes made to the basic template design. Basic changes you should expect would be use of your logo and color scheme, and insertion of your graphics and photos.
Original website designs typically begin from a blank page, and are hand coded by the designer. Finding a designer who does this means that you have someone who at least knows html very well, and in today’s online climate, a PHP programmer/developer would be ideal (PHP allows for so much more functionality).
Custom designed templates are typically the same as an original design…hand coded and designed just for you, but using a template to affect better load time and smooth transitions from page to page.
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