Semantic Language and SEO

Posted on February 27, 2008 | Filed Under SEO, Smart Business

Nick at Search Engine Optimization Journal provides some interesting reading about how Semantic Language can Help SEO

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Your Business Cards-Valuable Real Estate

Posted on February 25, 2008 | Filed Under Business Image, Business Marketing, Logo Design, Print Media, Smart Business

business image We all hate to waste valuable space on any print materials for our business. Even if you print your own, it can be expensive to have to do it over!

So, what information should one include on their business card?

~Logo: be sure that you have a printable version of your logo to use, as many web versions are not in a high enough resolution to print clearly (and they will look “fuzzy”).

~Company Tag Line or Slogan: after all, you came up with one to help market your business–your business card is the best place to use it!

~Your Name: this should be prominent, as it’s the reason you have a business card…to introduce yourself.

~Your Title: whether you put CEO, President, Owner, or the title of your trade (such as “graphic designer”), this lends credibility to your card. Your title should be approximately 2 font sizes smaller than your name.

~Contact Information: This can include your mailing address, your website address, your email address; but it should definitely include at least one phone number.

Don’t forget about using the back of your business card! It can be a great place to put a coupon, a map to your place of business, a calendar, an appointment area, or a list of your specialties. The sky is (almost) the limit on the back of your card–be creative!

The most important thing to remember is balance, color, and clarity. Your business card is your own little diamond to show the world how important you are!

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Sell Your Business With A Brochure!

Posted on February 19, 2008 | Filed Under Business Image, Business Marketing, Print Media, Smart Business

One of the best ways to get your business across to potential clients is to offer a brochure! What should you put in it? Well, remember that this is a selling tool! You want people to open it, right? So make it “pretty”, but also add a very good marketing message to the cover….invite them to learn more! People always want to know, “What’s in it for me?”, so you should use the cover to let them know!

If you don’t have a clean, crisp logo (or other graphics) for the cover, now is when you invest your time and energy into getting them. A brochure should look as professional as possible! Inside, you should always keep in mind that you are selling yourself. Thus, don’t spend too much time on features….spend more time on the benefits of those features. Remind people why they want to do business with your company! Make sure to include your website address, so they can learn even more about your business through further investigation.

There are some great paper resources out there, that offer pre-designed brochure paper–perfect for anyone trying to save some money on ink and graphics. One of the best is: Paper Direct.

Remember to keep your information organized, and use headlines with bold text to lead into new topics. Write everything down on a legal pad first, in order to organize it, and check grammar. Ask colleagues to critique your work before you go to print. A well organized, nicely written, and clean brochure, can be one of your most valuable tools in selling your business!

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Where is my website?

Posted on February 14, 2008 | Filed Under SEO

You have your great site, and you’ve optimized it for the search engines, right? So, why can’t you find it? Here’s some great advice on making sure that your site is being indexed:
6 Reasons Why Your Awesome Site Isn’t Indexed

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keep looking »