Use Slow Weeks to Set Your Goals
Posted on December 27, 2007 | Filed Under Business Image, Smart Business
As a business owner, there’s no better time than a slow week to establish your goals.
I always make two lists-Short Term Goals and Long Term Goals. By having two, you allow yourself to achieve smaller goals on a regular basis…thus giving yourself that boost of confidence needed to achieve the larger goals!
Some things to consider for your goals:
~Revamping a website-Is your site getting you the business you want and deserve? Maybe it’s the navigation, maybe it’s the content…or it could be the graphics and/or color scheme. Remember to think like a customer…not like the owner!
~Creating a brochure-what better way to sum up your products or services? It’s a great tool for when you’re out and about, or to put in shipments!
~Joining a networking group…offline-Many Chambers of Commerce have local networking groups that you can join. Typically they only allow one of each type of business. Thus allowing you to not only learn from other business owners, but to market to them as well.
~Take some classes-it never hurts to increase your knowledge! You can learn about everything from web design to business ethics. Classes are most likely available for free (or a small fee) at your local community college. Or if it works better for your schedule, take some online courses.
~If you’re a seasoned business owner, consider becoming a mentor….nothing makes a person feel better than to be able to help another!
Writing your goals down on paper, seems to solidify them…it makes them “real”. A great way to remind yourself of them, is to put a small “wipe off” board in your office. List your goals, and then erase them as you acheive them.
No matter what you decide to do, having goals for your business of any kind, will help it to be more successful!
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Images and Tags
Posted on December 20, 2007 | Filed Under Business Image, SEO
It seems that through the years the advice about image alt tags has drastically changed. I can remember several years ago, being told that the importance was because many people were surfing with “images” turned off in their browsers. These days, with faster internet connections, that’s not so much the case. Now Image Alt Tags have taken on a different role in a website.
Not only should you find appealing photos and images to include in your website, but each one should be as relevant as possible to the content of the page. Make sure that the size of the image has been optimized (large files are still a pain in the “you know what” when it comes to page load time), but not so far that it no longer looks clean. NOW-Be sure that every image on your site (except background images) has an Alt Tag, that not only includes a short description of the image, but also a few of your keywords. Yes, using keywords and keyword phrases in your Alt Tags is acceptable, and is very good for Search Engine Optimization!
It can be a tedious task, but it will be well worth it in the end. After all, unless your name precedes you (like Apple.com or Microsoft.com) and you know folks are going to find you anyway, you should use every step available to increase your rankings….and help others to find you!
What is an image alt tag? It’s a simple line of code added to your img tag, that looks like this: alt=”Website Design-Domain Registration, Graphics,Ecommerce” Taking a few extra minutes to add these tags to all of the images on your site CAN make a world of difference!
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